I heard a rumor this weekend that all is not rosey at FMC. There is a cash flow problem with one of their biggest customers. They soon could be selling off assets at fire sale prices.
I don't think that's just a rumor, 'thud. Both of my local GC's look like they've been looted, hardly any gear and empty boxes laying around. Pretty dismal. Behringer was a high volume vendor and they dropped GC/MF last summer, but GC is into Fender a
lot deeper so FMIC couldn't just cut and run like Behringer did.
Here's my guess for what it's worth; Fender will expand their direct to retail sales and eventually cut out retailers altogether.
I had a conversation with a Fender rep two weeks ago, primarily regarding their fledgling American Design Experience project (I am more than mildly interested in a custom ordering a P with a blocked and bound Jazz neck), one of my questions was if I could buy it through Guitar Center so I could use the 0% incentive that's part of my GC account. He told me that there were NO retailers involved, it was direct to customer from FMIC.
Can't get a Jazz neck blocked and bound either...
That "retailer free" transaction model is a first, even the Fender Custom Shop pieces go through a retailer. They are undoubtedly testing the direct to customer water with this program.
Got my gears spinning upstairs, and that info coupled with GC/MF possibly filing BK on Fender for enough money to buy a small Caribbean island made me think that dropping dealers altogether would probably be the way to go for Fender.
It will take quite some time, several
years even, just remember I said it in print in March 2015!